TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever pondered what it would require to transform a humble cheeseburger into a marketing sensation? Well, our buddy Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little ordinary. He knows his tried-and-true recipe is mouthwatering, but he's craving something more. He wants to make a statement in a world of patties .